NO PAIN NO GAIN / Brian J Morrison
“The implements of torture have been replaced by neatly positioned rows of weights and other muscle building equipment” Mark Simpson, Male Impersonators, 1994.
“Joe Weider picked up a weight when he was 13, and went on to change the entire world” Arnold Schwarzenegger, Brothers of Iron, 2006.
“Do you know why language manifests itself the way it does in my work? It’s because I understand short attention spans.” Barbara Kruger, 1988.
NO PAIN NO GAIN is a response to the above quotations; using them to initiate a wider conversation about the world of extreme male bodybuilding, consumer-capitalism, advertising and representation.